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Here's what most sellers don't understand: a consignment dealer is not a neutral party. They are a business. Before your RV goes on their lot, they calculate whether your unit makes financial sense for them — not for you.
That calculation has nothing to do with how clean your RV is or how much you love it. It comes down to one question: Is there enough margin in this unit to justify putting it on my lot?
Here's what that calculation looks like from the inside.
Most Florida consignment dealers use one of two arrangements. The first is a straight percentage — typically 10% to 15% of the final sale price. The second is a net number agreement, where the seller agrees to a floor amount and the dealer keeps everything above it.
I used net numbers in my consignment business. Here is why — and what it meant for sellers.
On a travel trailer with comps showing $25,000 retail and $17,000 low retail, a typical arrangement might be: the seller gets $20,000 net, the coach is listed at $23,500. The dealer makes $3,000 to $5,000 depending on how fast it moves and how motivated the buyer is. That's a deal that works for everyone — as long as the seller has equity.
Travel Trailer — Typical Consignment Math
Move up the RV hierarchy and the margins grow. A fifth wheel generates more than a travel trailer. A gas Class A generates more than a fifth wheel. A diesel pusher generates more than a gas unit. On gas motorhomes, dealer margins of $10,000 or more are common. On diesels, $15,000 to $20,000 — and significantly higher depending on brand, market conditions, and demand.
Here's what that means for a seller who is upside down.
A consignment dealer needs their margin. That margin comes out of the sale price before you see a dollar. On a diesel Class A listed at $85,000, if the dealer needs $15,000 to $18,000 to make the deal worth their time, the seller's floor is $67,000 to $70,000.
If that seller owes $78,000 on their loan, the math is already broken before the first buyer walks through the door.
Diesel Class A — When It Breaks Down
Most sellers in this position don't have $8,000 to $11,000 sitting in a checking account. That is why they are considering consignment — they need someone else to handle the sale because the situation feels impossible to navigate alone.
⚠ Consignment requires equity to work. If the loan payoff exceeds the seller's net floor after the dealer's margin, the deal cannot close without the seller coming out of pocket. Time does not fix this — it makes it worse.
This is the part nobody explains clearly when you're standing on a lot signing paperwork.
Every month your RV sits on a consignment lot, you are paying loan interest. You are paying insurance. If storage fees apply, those too.
Six months of carrying costs on a Class A diesel can run $2,000 to $4,000 or more — insurance, loan interest, and incidentals combined. That money comes out of your pocket while the unit sits on someone else's lot and the equity gap either holds or widens.
This is what I watched happen with the client I described at the top of this post. The longer we waited for the right buyer, the worse her position became. The math that was tight in month one was impossible by month six.
Financing is not automatic. Banks appraise the RV independently. If the listing price exceeds what the bank's appraiser values the unit at, the bank will not lend the full amount — or will decline entirely. On an overpriced listing, the buyer is approved for less than the purchase price, the deal stalls, and the only fix is a price reduction. That price reduction comes directly out of the seller's net — widening the gap they need to cover.
I am not saying consignment is never the right call. I ran a consignment business for nearly a decade. For the right seller with the right unit, it works.
Consignment makes sense when the seller has clear equity — when the loan payoff is comfortably below the seller's net floor after the dealer's margin. It makes sense when the seller genuinely cannot manage showings, paperwork, or buyer communication. It makes sense when the seller has no time pressure and can wait 90 to 120 days without carrying cost pain.
It does not make sense — and I should have said this more clearly to more people over the years — when the loan payoff is close to or above what the market will support after the dealer takes their cut. In that situation, consignment does not solve the problem. It delays it and makes it more expensive.
The reason I got out of the consignment business and built Easy Escapes RV was precisely this gap. The sellers who needed the most help — the ones who were upside down, who couldn't cover the spread, who had a coach sitting on a lot going nowhere — were the ones the consignment model was structurally designed to walk away from.
A flat-fee consulting model changes the math entirely. Instead of a dealer taking $15,000 to $20,000 off the top of a diesel sale, the seller pays a flat fee — and keeps everything else. That means a seller who is $8,000 to $11,000 upside down has options that didn't exist under a consignment structure.
It also means I can work with sellers consignment dealers won't touch — underwater loans, motivated sellers who need to move quickly, sellers who have been on a lot for months with no results — because my fee doesn't depend on the unit having equity.
That's not a better consignment model. It's a different model entirely — built for the people the old one couldn't help.
If you're currently considering consignment, or if you've been on a lot for more than 60 days with no serious offers, start here before signing anything else.
| Watch — RV Consignment: What Dealers Don't Tell You |
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Frank Mason
Former Licensed Florida RV Dealer · Founder, Easy Escapes RV
Frank Mason spent 25 years in the Florida RV industry, including 9 years as a licensed RV dealer running consignment operations. In 2024 he gave up his dealer license and launched Easy Escapes RV — a flat-fee consulting model built for the sellers the consignment industry is structured to turn away. He now works exclusively for sellers, with no commission and no dealer conflict.
| Easy Escapes RV — Flat-Fee Consulting |
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The sellers the consignment model turns away are exactly who I built this for. |
| No commission. No conflict. A flat fee that works regardless of your equity position. |
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Florida's independent RV sales advisor for the situations most dealers won't touch. No commission. No agenda. Serving Florida since 2015.
Not legal, financial, or tax advice. The content on this page is provided for educational and informational purposes only. It does not constitute legal, financial, tax, or professional advice of any kind. Every RV selling situation is unique. Consult a qualified attorney, CPA, or licensed financial advisor before making decisions based on your specific situation — particularly for matters involving loan deficiency, short sales, repossession, estate transactions, or tax consequences of forgiven debt.
About the author. Frank Mason is a 25-year Florida RV industry professional and former licensed Florida RV consignment dealer (2015–2024). He is not a licensed attorney, CPA, or financial advisor. His guidance reflects professional experience, not licensed professional advice.
Market conditions. RV market values, interest rates, lender policies, and Florida statutes change regularly. Information on this page reflects conditions as of publication date. Verify current figures with appropriate sources before acting.
Affiliate disclosure. Easy Escapes RV may receive compensation from third-party services referenced on this page. This does not influence our recommendations. We only reference services we believe provide genuine value to Florida RV sellers.